McFarlane Toys is expanding its footprint in the collectibles market. The company announced it has acquired the QMx brand. The deal brings the fan-favorite Q-Figs line under the McFarlane umbrella this year.
The move strengthens McFarlane Toys’ position in the stylized collectibles category. It also reinforces the company’s focus on imaginative, display-driven products for fans and collectors worldwide.
Major Brands Lead the Relaunch
The relaunch will spotlight top-tier properties, including DC, Marvel, and Spawn.
More brands will be revealed in the coming months.
A Fan-Favorite Line Returns
QMx first introduced Q-Figs in 2013. The line quickly stood out for its expressive designs and scene-driven storytelling. Each figure captures a character in a dynamic moment, blending stylized sculpting with emotional impact.
The brand built a loyal following through close collaboration with leading entertainment studios. Its attention to craftsmanship and presentation helped establish Q-Figs as a distinct presence in the collectibles space.
Blind Boxes and Deluxe Editions
The relaunch will roll out with a blind box program. Fans can expect highly detailed figures spanning some of the world’s biggest entertainment franchises.
A window box program will follow. It will introduce Deluxe Q-Figs with enhanced sculpts, upgraded paint applications, and premium packaging designed for display.
Summer 2026 Launch
The new Q-Figs collection is set to debut in Summer 2026.
The line will be available online and in stores through select retailers, marking the next chapter for the stylized collectibles brand under McFarlane Toys’ growing portfolio.
