Hasbro and Disney Consumer Products Announce Multi-Year, Multi-Property Collaboration with Disney for PLAY-DOH to Bring Imagination Directly into Kids’ Hands

The purpose-driven collaboration combines the sensory and creative play of the PLAY-DOH brand with the magic of Disney storytelling PAWTUCKET, R.I. & BURBANK, Calif. –(BUSINESS WIRE)–Sep. 8, 2025– Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, and Disney Consumer Products today