Pop Play

 Following the nationwide premiere of “The LEGO Movie 2: The Second Part,” LEGO Systems, Inc. unveils hundreds of building sets across its compatible system of play. “To capitalize on the momentum we’ve achieved in the U.S., we’re introducing a collection of new construction toys that build on the trends we’ve …

Well Played Toys has signed a deal with Legendary Entertainment to become the global master toy partner for the Legendary Television-produced, smash-hit Netflix Original Series “Lost in Space.” Legendary and Well Played toys will launch a full line of action figures, construction, RC vehicles and role-play items inspired by the …

Batman, Superman and the entire roster of DC’s iconic characters have a new place to hang up their capes and cowls. McFarlane Toys, an award-winning toy company, announced today they have entered into a three-year global licensing agreement with Warner Bros. Consumer Products, on behalf of DC, to release DC …

Live on stage at the Game Awards, Hasbro and Wizards of the Coast announced a brand new esports program coming in 2019 for Magic: The Gathering, which boasts a $10 million prize pool across digital and tabletop Magic. “Today is an extremely important day for Magic: The Gathering as we …

The first expansion to the massive collectible card game Warhammer Age of Sigmar: Champions is ready to be unleashed in stores and on mobile platforms on November 30th.  With the initial release seeing 10,000,000 physical cards sold in 10 days and over 200,000 digital games played; the banners for war …

Spin Master, TMS Entertainment, and Nelvana have announced an agreement in principle to relaunch the global hit “BAKUGAN”. Set to debut on the 10 year anniversary of the original series, the coordinated project also includes the development of toys, toy-linked TV animation and the formation of a joint production committee. “BAKUGAN” …

Wizards of the Coast has announced its highly anticipated digital game Magic: The Gathering Arena is now free to download in Open Beta. All players in North America, Europe, Australia, and South America can download the legendary collectible card game and play the all-new Magic experience on Windows PC. “Magic: …

Talent who breathed life into popular Walt Disney Animation Studios and Disney•Pixar films will reprise their roles for KINGDOM HEARTS III, the highly anticipated video game bringing together many heroes in one grand adventure. The voice cast includes: Josh Gad (Frozen, Beauty and the Beast) as Olaf from Frozen Kristen …

Cowabunga – the heroes in a half shell have returned with a whole new look! Playmates Toys announced today that its Rise of the Teenage Mutant Ninja Turtles toy line will be available at major retailers starting October 1. As the longtime master toy licensee for Teenage Mutant Ninja Turtles, …

Shadow of the Tomb Raider, the latest entry in the critically acclaimed and award-winning Tomb Raider series, is available now worldwide for the Xbox One family of devices including Xbox One X, the PlayStation 4, and Windows PC/Steam. “I’ve been a part of the reboot from the very start and …