Netflix and LEGO have unveiled a new KPop Demon Hunters set inspired by Derpy Tiger and Sussie Bird.
The 825-piece build-and-display model brings two of the film’s most lovable characters to life. Builders can assemble the mischievous supernatural messenger and his watchful bird companion, then pose them together.
Set Launches in August
The KPop Demon Hunters set is now available for pre-sale globally on LEGO.com. It will launch in stores Aug. 1.
Netflix Talks Licensing Strategy
The reveal follows comments from Netflix about the film’s licensing strategy.
During Licensing Expo 2026, Marian Lee, chief marketing officer at Netflix, said the lack of licensed products at the time of the film’s release ultimately helped the streaming company.
“If we had signed deals prior to the movie coming out, they would not have been as lucrative as they were post-film … now we know it’s the No. 1 Netflix film of all time,” says Lee.
