Premier Pop C Pop Culture News – Movies, Comics, Television, Books, Toys, Games, and More Mattel offers the San Diego Comic-Con (SDCC) fan community unparalleled collectible toys, interactive fan panels and engaging events at booth #3029. With new offerings from classic brands to the hottest entertainment properties, Mattel’s meticulously crafted lineup of exclusives offers something for fans and collectors of all ages. “Comic-Con is about …
Read More »Warner Brothers Announces Licensing Projects
With super heroes, literary legends, and the development of an animation nation, Warner Bros. Consumer Products [WBCP] brings an unrivaled lineup of content support to this year’s Licensing International Expo that will drive its licensing, merchandising and retail business to new heights. “Content is the cornerstone of a robust consumer …
Read More »Warner Bros. To Unveil Green Lantern Products
Warner Bros. Consumer Products will team up with “Green Lantern” global licensees at Toy Fair next month to support the film’s upcoming theatrical release on June 17. Master toy licensee Mattel will debut its multi-category toy line, which includes action figures, vehicles, role-playing games, play sets, games and puzzles. Each …
Read More »Warner Bros., DC and Mattel “Ring” in Intergalactic Offerings for Green Lantern
Warner Bros. announced a landmark year ahead for DC Comics and master toy licensee Mattel, led by programs in support of summer 2011’s Green Lantern from Warner Bros. Pictures. Mattel is granted unprecedented access to the complete breadth and scope of the DC Comics vault of characters, including Green Lantern …
Read More »New He-Man Film Gets Writers
After picking up the rights to the Mattel property last fall, Columbia Pictures have finally found writers for the new He-Man and the Masters of the Universe film in Mike Finch and Alex Litvak (Predators), according to The Hollywood Reporter. The film has long been in development at Warner brothers, …
Read More »Mattel Unveils Mad Men Barbie Line
In a move of what can be called interesting licensing, Mattel has unveiled limited edition Barbie’s based on the AMC television series Mad Men. The four dolls will be versions of Joan Holloway, Roger Sterling, and Don and Betty Draper. Mattel is using the classic early 60’s Barbie face for …
Read More »Barbie Celebrates 125th Career with Global Initiative
For more than five decades, Barbie has inspired girls to dream, discover and explore a world without limits. Celebrating her 125th career this year, Barbie kicks-off a global campaign to further inspire girls by partnering with The White House Project and Take Our Daughters And Sons To Work Foundation, as …
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