Pop Play

Hexbug launches its latest in the BattleBots line consisting of exciting micro fighting machines to align with the season premier of the wildly popular television series: BattleBots.   BattleBots returns on the Discovery Channel on June 7, and again on the Science Channel June 12, as the world’s largest and only professional robot fighting sport …

VIZ Media announces CAT LADY, a new feline-flavored supernatural action game. CAT LADY is currently in production by Rose City Games, and set to be published by VIZ Media as part of an ongoing partnership between the companies to develop, produce and release original indie video games.  CAT LADY is …

Mattel announced the expansion of its global licensing agreement with Disney to span new titles and to design and develop toys inspired by characters from all Pixar Animation Studios’ film properties. Included in the new agreement are upcoming 2020 movie releases, including “Onward,” as well as beloved titles, many of …

Tamagotchi is making a comeback! Ready to take playgrounds by storm again, Bandai America announces the launch of Tamagotchi On in the North American market.  Fans can be first in line for new product with pre-sales starting online on May 13 at Target, Amazon, GameStop and Urban Outfitters with product available at mass retail nationwide …

 To celebrate the final season of the worldwide hit HBO series Game of Thrones, McFarlane Toys’ Game of Thrones action figures and dragons have hit retailers nationwide. Game of Thrones fans can bring home their favorite characters and dragons, recreate iconic scenes and show loyalty to their favorite house with McFarlane Toys release of …

Once again expanding its licensing portfolio and suite of collectible miniatures, WizKids, the leader in high-quality pre-painted miniatures and established board games, has announced a licensing partnership to feature a popular sci-fi TV series, The Orville, in upcoming HeroClix releases. The new line is slated to hit shelves worldwide in Fall 2019. …

VIZ Media takes gamers on a vivid journey to an alternate realm with the release of THE WORLD NEXT DOOR on March 28th. This debut video game from the multimedia entertainment company is produced as part of an ongoing publishing partnership with indie game innovator Rose City Games, with character …

 Following the nationwide premiere of “The LEGO Movie 2: The Second Part,” LEGO Systems, Inc. unveils hundreds of building sets across its compatible system of play. “To capitalize on the momentum we’ve achieved in the U.S., we’re introducing a collection of new construction toys that build on the trends we’ve …

Well Played Toys has signed a deal with Legendary Entertainment to become the global master toy partner for the Legendary Television-produced, smash-hit Netflix Original Series “Lost in Space.” Legendary and Well Played toys will launch a full line of action figures, construction, RC vehicles and role-play items inspired by the …

Batman, Superman and the entire roster of DC’s iconic characters have a new place to hang up their capes and cowls. McFarlane Toys, an award-winning toy company, announced today they have entered into a three-year global licensing agreement with Warner Bros. Consumer Products, on behalf of DC, to release DC …