AFA Interactive and TrendSource Distribution announced the complete line of Ben 10 gaming accessories is now available to retailers in the U.S. After highly successful launches across markets including the U.K., Europe, Australia and Africa, the popular gaming accessory line will be introduced to the U.S. for the first time. The line is now available for wholesale and recommended for display in stores starting on 10.10.10 to coincide with the release of the new Ben 10 Ultimate Alien video game and season premiere of Cartoon Network’s Ben 10 Ultimate Alien TV series, which will take place on the same day.
“Ben 10 gaming accessories is a huge opportunity for U.S. retailers,” said Charmaine Klohe, President of TrendSource. “We are thrilled to make this line available here in partnership with AFA, and just in time for the peak of the holiday shopping season.”
According to NPD, Ben 10 Ultimate Alien was a Top 5 Boys Action Brand in 2009. More than five million Ben 10 video games have been sold while multi-platform versions of Ben 10 games have sold over seven million copies worldwide. The franchise has made more than $800 million in global toy sales alone.
AFA Interactive, the license holder for Ben 10 Gaming Accessories, has partnered with TrendSource, which will serve as the U.S. sales/distribution channel for the line. TrendSource has partnerships with retailers across the U.S. and Canada, and distributes product lines in the DVD, videogame, and electronic accessory markets. The company specializes in creating customized distribution services for retailers.