Adam West Surprises Students During Back-to-School Season

Students shopping for textbooks and school supplies at the Nebraska Bookstore near the University of Nebraska—Lincoln’s campus got some unexpected help filling their required reading list. Actor Adam West, best known as Bruce Wayne and Batman in the TV series “Batman” and voice of Mayor West on the hit TV show, “Family Guy,” will be at the store as part of Neebo’s back-to-school kickoff.

Neebo, the online retailer and nationwide network of college stores headquartered in Lincoln, Neb., has tapped actor Adam West as celebrity spokesperson for the company’s back-to-school textbook rental campaign.

“Adam West’s trademark knack for the eccentric makes him the perfect spokesperson for the Neebo brand,” said Bill Zeuch, senior vice president of merchandising, marketing and e-commerce for Neebo. “He’s an unexpected yet relatable face for students, parents, alumni and faculty, and we are excited to have him onboard to help us make students’ college experiences even better.”

West was at the Nebraska Bookstore from 1:00 p.m. to 3:00 p.m. on January 13 signing autographs, helping students shop for textbooks and back-to-school supplies and handing out prizes, including vouchers for free textbook rentals. At 5:30 p.m. at the Rococo Theatre only blocks from the bookstore, West will also participate in a live event, sponsored by Neebo, where he will discuss his acting career and be available to sign autographs. The event is free and open to the public.

Throughout Neebo’s back-to-school campaign, West will highlight Neebo’s Best Price Promise™ on textbook rentals and purchases, as well as its Rent Every Textbook & Save™ program. Nebraska Bookstore offers textbook rentals on every book and will beat any advertised competitor’s price on textbooks by 10 percent.+ Neebo is the only national college retailer to offer the Best Price Promise on new and used textbook purchases and rentals, as well as a rental option for every textbook through the Rent Every Textbook & Save program.++

The campaign also offers students the chance to save even more on their textbooks by giving away thousands of prizes worth a total of more than $60,000. One student will win free textbook rentals for their college career. Full details of the program are available athttp://www.neebo.com/free.