Premier Pop C Pop Culture News – Movies, Comics, Television, Books, Toys, Games, and More Warner Bros. Consumer Products (WBCP), with DC Entertainment, announced that it has once again extended its successful relationship with leading worldwide toy manufacturer, Mattel, Inc. The new multi-year agreement grants Mattel rights to continue as master toy licensee for the entire universe of DC Comics characters. Under the terms of …
Read More »Mattel Revives Max Steel
Max Steel makes his return in March with an animated superhero series premiere on Disney XD in the United States and globally on major network operators. The multi-platform action-adventure entertainment franchise will also introduce a dynamic web destination, featuring rich content, including interactive gameplay. Additional property support includes a suite of …
Read More »Mattel Launches Masters of the Universe Game App for He-Man’s 30th Birthday
Honoring the 30th anniversary of He-Man and the Masters of the Universe franchise, Mattel and Chillingo, a leading independent games publisher along with mobile developer GlitchSoft, have launched an exciting new He-Man game app. Available in the App Store, fans now have the chance to battle alongside He-Man throughout his kingdom of …
Read More »Mattel Brings Powerhouses to the iPad
In line with today’s modern families and the popularity of iPad at home, Mattel, Inc. launches Apptivity™ featuring screen-safe toys for the iPad that interact with apps from the world’s biggest and most popular brands. From Fisher-Price, Hot Wheels, and Monster High to WWE, BATMAN, Cut the Rope and Fruit …
Read More »Warner Showcases Dark Knight Merchandise
The Bat-Signal soars above the skies as Warner Bros. Consumer Products (WBCP) and its global partners launch the worldwide licensing and merchandising program that supports the eagerly awaited epic conclusion to filmmaker Christopher Nolan’s phenomenally popular Dark Knight trilogy, The Dark Knight Rises. As the summer blockbuster swoops into theaters, beginning July 20, WBCP unveils …
Read More »anboys and Fangirls “Collect and Connect” with Mattel at Comic-Con
Mattel brings San Diego Comic-Con (SDCC) fans the ultimate pop-culture, comic inspired celebration with exclusive toy collectibles, giveaways and fan-atic events at booth #3029. From the hottest classic brands to new entertainment collectibles, Mattel has something for every fanboy and fangirl. “This year heralds significant milestones for Mattel as we …
Read More »Mattel Unveils Licensing Deals
At the 2012 Las Vegas Licensing International Expo, Mattel, Inc. will showcase its powerful portfolio of iconic brands and successful properties. Mattel is the worldwide leader in the design, manufacturing and the marketing of toys and family products, and leads the way in translating the most popular toy brands in …
Read More »Masters Of The Universe Prepare For 30th Anniversary
Mattel and Classic Media have signed new consumer product partners for the Masters of the Universe in celebration of the property’s 30th anniversary. New licenses include DC Comics, which will debut an all-new comic series, “He-Man and the Masters of the Universe,” at San Diego Comic-Con in July. New Era …
Read More »Mattel Unveils 2012 Toy Portfolio
At the 2012 New York International Toy Fair, leading toymaker Mattel showcased its newest toys. “Families want toys that fulfill a fun play experience while also expanding children’s imaginations in clever and exciting ways,” says Chuck Scothon, SVP, Marketing, Mattel’s North America Division. “Our iconic brands not only transcend generations, …
Read More »“Monster High” Comes To DVD
Mattel and Universal Pictures announced the first ever feature-length DVDs from the hugely successful Monster High franchise. Monster High: Ghouls Rule! will be the first direct-to-DVD, CG-animated film to be released under this new partnership. Centered around the perfectly imperfect teenage children of the world’s most famous monsters, Monster High resonates with girls across the …
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