Evil-doers beware: PetSmart and Marvel Entertainment, together with Fetch…for cool pets!, are getting pets ready to rescue with a limited-edition collection of Super Hero tees and toys launching this week available exclusively at PetSmart stores and online at www.PetSmart.com through April or while supplies last. “Marvel Super Heroes are a …
Read More »LEGO Unveils Toys From Marvel, DC, Star Wars and More
LEGO Systems unveils its largest collection of build and play toys ever–more than 200 new products for children of all ages and interests–at the American International Toy Fair in New York City. Boys and girls will be inspired to build with open-ended LEGO building sets or with themes such as city, …
Read More »Official Marvel Colognes and Perfume to Launch at Toy Fair
Marvel’s The Avengers may not hit theaters untilMay 4, but thanks to JADS International, fans can get an exclusive “whiff” of the much anticipated film. JADS, a company producing fine fragrances worldwide, is debuting their line of Marvel prestige colognes and perfumes at the Toy Industry Association’s (TIA) Toy Fair this weekend …
Read More »“The Avengers” Assemble on Twitter
Marvel Studios will be sponsoring a Global Twitter Chat on Tuesday, January 31, 2012 at 2 p.m. (EST) with cast members and the director of their highly anticipated action-adventure “Marvel’s The Avengers,” opening in theaters on May 4, 2012. The 30-minute live tweeting event features writer/director Joss Whedon and cast …
Read More »eFX Enters the Marvel Universe
After making full-scale prop replicas and collectibles for some of the most iconic science-fiction, fantasy and action franchises of all time, eFX announced that it will unveil an all-new line based on film and comics characters in the Marvel Universe. eFX, which has acquired worldwide rights to create Marvel collectibles, …
Read More »Hasbro and Marvel Expand Super Hero Squad Line
Hasbro continues to grow and expand its long-term strategic partnership with Marvel as the global branded play company announces an expanded line of products in its Marvel Super Hero Adventures line. The Marvel Super Hero Adventures brand, which launched under the Playskool banner in Fall 2011 based on the popular Marvel Super Hero Squad animated program, will bring new …
Read More »‘The Super Hero Squad Show’ Joins The Hub
The Hub Television network, a destination for kids and their families, has acquired the hit animated series “The Super Hero Squad Show”from Marvel Animation. The popular half-hour series, which features the world’s best-known Super Heroes including Iron Man, Wolverine, Hulk, Thor, and Captain America will join The Hub’s Monday through Friday lineup …
Read More »JAKKS Pacific and Marvel Team For New Super Hero Squad Toys
JAKKS Pacific announced an exclusive licensing agreement with Marvel Entertainment to manufacture, distribute and market a line of plush products based on Marvel Super Hero Squadthat ties into the new Marvel virtual online world, HeroUp.com. Under the same agreement, JAKKS Pacific also has the rights to manufacture, distribute and market skill …
Read More »Disguise Offers Marvel Universe Halloween Costumes
Disguise announced an expanded licensing agreement with Marvel to offer even more Halloween costumes and accessories based on new Marvel theatrical properties includingThor 2 and Iron Man 3 as well as Columbia Pictures’ upcoming movie, The Amazing Spider-Man. Disguise currently has the rights to produce Halloween costumes and accessories based on classic Marvel characters and theatrical …
Read More »DC’s New 52 Outsells Marvel
Marvel might have ruled the 2010 box office, but DC can claim one major victory. DC’s 52 new series has hit a home run, outselling Marvel books since the reboot went wide in September. The “New 52” also helped reverse a four-year industry trend of downward sales, albeit with overall …
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