Premier Pop C Pop Culture News – Movies, Comics, Television, Books, Toys, Games, and More As one of Hasbro’s anchor entertainment properties, the popularity and appeal of the TRANSFORMERS franchise continues to grow on a global scale with its collective portfolio of more than 300 licensees. On the heels of last year’s box office smash, “Transformers: Revenge of the Fallen,” and in anticipation of next …
Read More »Hasbro Unveils Its Newest Toy Lines
Hasbro welcomed warm weather fun with new toys and games for families around the globe. With its rich portfolio of world class brands like Nerf and Monopoly, and licenses for Iron Man 2 and Toy Story 3, Hasbro continues to deliver memorable play experiences for a wide variety of audiences. …
Read More »Hasbro “Rolls Out” Transformers Hall of Fame
After more than 25 years of “MORE THAN MEETS THE EYE” action, Hasbro is announcing the TRANSFORMERS Hall of Fame that will honor both “ROBOTS IN DISGUISE” and those influential in creating and building this iconic entertainment brand. Heroic AUTOBOTS OPTIMUS PRIME and BUMBLEBEE, as well as evil DECEPTICONSMEGATRON and STARSCREAM, will be …
Read More »Hasbro Unveils Iron Man 2 Toys
Iron Man 2 rockets into theaters this spring after the fan-favorite Super Hero took the world by storm with his big screen debut two years ago. In 2010, Hasbro recreates the exhilarating action from the most anticipated Super Hero film of the year with its explosive Iron Man 2 toy line. At …
Read More »Let It Rip … Beyblade is Back
The Japanese phenomenon that has won millions of fans, numerous awards and rave reviews is launching the next generation of battling tops based on the internationally successful Beyblade toy and programming franchise. Hasbro introduces its Beyblade: Metal Fusion line, making its North American debut this spring in Canada and launching …
Read More »Hasbro’s G.I. JOE Brand Joins Forces with Toys for Tots
Over 14 million children live in poverty in the United States. They need a hero this holiday season and here to answer the call of duty is G.I. JOE. Hasbro’s G.I. JOE brand, the Marine Toys for Toys Foundation and actor Dennis Quaid are joining forces to help make this …
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