Hasbro Unveils Its Newest Toy Lines

Hasbro welcomed warm weather fun with new toys and games for families around the globe. With its rich portfolio of world class brands like Nerf and Monopoly, and licenses for Iron Man 2 and Toy Story 3, Hasbro continues to deliver memorable play experiences for a wide variety of audiences.

“Hasbro is proud to offer a wonderful selection of innovative, new toys and games this spring and summer from brands that children and their families know and trust,” said John Frascotti, Global Chief Marketing Officer. “We’re providing consumers around the world with highly immersive and fun play experiences, and we’re delivering these at a compelling value. We believe that our iconic line-up, including Monopoly, Nerf, Littlest Pet Shop, My Little Pony, Furreal Friends, Play-Doh, and Iron Man — to name just a few — will provide kids and their families with truly memorable experiences this spring and summer.”

Highlights of Hasbro’s new toy and game offerings this spring include:

IRON MAN 2 Movie Line

IRON MAN 2 — IRON MAN HELMET

In 2010, kids can slip on the IRON MAN 2 IRON MAN HELMET to hide their identity from their evil adversaries. The helmet is designed in IRON MAN’s signature style and features a variety of electronic lights and sounds, including data correspondence from JARVIS, his trusty computer companion. Fans will especially enjoy the helmet’s slow release visor that lends remarkable authenticity to this fun role-play toy.

IRON MAN 2 — ARC CHEST LIGHT

As fans know, TONY STARK’s armored suit’s technology hinges on drawing its power from the one-of-a-kind arc reactor in his chest. Now, all kids can pretend to draw their IRON MAN role-playing energy from the light-up IRON MAN 2 ARC CHEST LIGHT, which features power-up sounds and easily clips onto shirts.

IRON MAN 2 — 3 ¾” MOVIE ACTION FIGURES

Recreate the action and excitement of the IRON MAN 2 movie with Hasbro’s all-new

IRON MAN 2 3 ¾” MOVIE ACTION FIGURES. In 2010, the line will include 17 IRON MAN action figures, as well as five supporting characters and villains. And not only do the figures feature excellent articulation, they also include a display stand and collectible “Armor Cards.” Each set of cards displays different parts of an IRON MAN suit – by overlaying the cards on each other, fans can create more than 46 different suits of armor!

TOY STORY Movie Line

TOY STORY 3 — MR. AND MRS. POTATO HEAD

Mr. and Mrs. are ready for adventure with the rest of the Toy Story 3 gang! These classic POTATO HEAD characters look just like they do in the movie, from hats down to shoes. Available at most major toy retailers nationwide and on HasbroToyShop.com.

SPACE SHOOTER TARGET GAME: TOY STORY 3 Edition

Activate the SPACE SHOOTER and target the enemy toys! See how it feels to be Buzz Lightyear as you collect tokens and earn points by blasting rival toys with Buzz’s authentic Space Ranger foam disc blaster. Help protect the toys and bring them to safety with the TOY STORY 3 SPACE SHOOTER GAME.

OPERATION: TOY STORY 3 Edition

Bring Buzz Lightyear back to full flying speed by removing all 13 of his malfunctioning parts without touching the sides of his spacesuit and setting off the laser sounds. Extract Buzz’s Toasted Turbo Booster, Crystalic Confusion or Battered Blaster and earn the most money to win the game.

U-BUILD Games

MONOPOLY U-BUILD

As part of the brand’s 75^th anniversary celebration, MONOPOLY is giving players the chance to choose how long they want to enjoy a game with MONOPOLY U-BUILD, a new concept in MONOPOLY game play. Using hexagonal property spaces that snap together, players build a game track that creates a custom game board and determines the length of play. Decide to use the Starter Track for a 30-minute game before dinner, or try the Classic Track for a 60-minute game during family game night for longer-lasting fun. Once you’ve perfected these tracks, move onto the Pro or Freestyle Tracks for the ultimate gaming challenge. In MONOPOLY U-BUILD you choose, you build, you play!

U-BUILD CONNECT 4

U-BUILD CONNECT 4 combines the family favorite of CONNECT 4 with customizable U-BUILD bricks that create a unique game experience every time the game is played. Start by building a grid using U-BUILD bricks that snap into the game unit. Once the grid is built, players drop their red and yellow checkers into the top of the game and watch as the checker bounces down into a row. Add U-BUILD bumper arms to the top of the grid to help to steer a checker into a chosen row in your attempt to get four in a row. Bumper bricks can be used to assist a score or used as a defensive move to keep the opponent from scoring. Drop the checkers and see where they land – slide, bump and block your way to victory!

U-BUILD BATTLESHIP GAME

Change your game with the U-BUILD BATTLESHIP Game! A new way to play the classic game of BATTLESHIP, in U-BUILD BATTLESHIP players can build and customize their fleet of ships, including Battleships, Aircraft Carriers, Destroyers, Submarines and PT Boats, and stack weapons on the ships to increase the power of their hits. Destruction is the name of the game as players work to blow their opponent’s ships “out of the water” by firing shots across the battle zone, while keeping their ships hidden and safe. Sink all of the “enemy’s” ships to win!