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Tag Archives: General Mills

General Mills Partners With DC Entertainment For A In-Box Promotion

Back by popular demand, select General Mills Big G cereals now include four collectible comic books featuring the iconic DC Comics’ Justice League characters, on shelves now through April 2014. Four specialty issues created exclusively for General Mills, in partnership with DC Entertainment (DCE) and Warner Bros. Consumer Products (WBCP), can be found …

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DC and General Mills Team To Promote Literacy

DC Entertainment and General Mills have joined forces to create comic books featuring DC Comics’ Super Heroes available exclusively inside specially-marked Big G cereal boxes. With the “Justice League” Super Heroes and their epic stories, Big G and DC Comics combined powers in their dedicated efforts to promote reading among …

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