Warner Bros. Consumer Products has teamed with a wide array of licensees to bring fan-favorites home for the holidays. In partnership with licensees including Mattel, LEGO, Wonder Forge and many more, WBCP is presenting products across a range of categories including toys, publishing, apparel, collectors’ items and seasonal offerings inspired …
Read More »Mattel Unveils Licensing Deals
At the 2012 Las Vegas Licensing International Expo, Mattel, Inc. will showcase its powerful portfolio of iconic brands and successful properties. Mattel is the worldwide leader in the design, manufacturing and the marketing of toys and family products, and leads the way in translating the most popular toy brands in …
Read More »Mattel Offers Ultimate Fan Experience at SDCC
Mattel offers the San Diego Comic-Con (SDCC) fan community unparalleled collectible toys, interactive fan panels and engaging events at booth #3029. With new offerings from classic brands to the hottest entertainment properties, Mattel’s meticulously crafted lineup of exclusives offers something for fans and collectors of all ages. “Comic-Con is about …
Read More »Mattel Unveils Mad Men Barbie Line
In a move of what can be called interesting licensing, Mattel has unveiled limited edition Barbie’s based on the AMC television series Mad Men. The four dolls will be versions of Joan Holloway, Roger Sterling, and Don and Betty Draper. Mattel is using the classic early 60’s Barbie face for …
Read More »Barbie Celebrates 125th Career with Global Initiative
For more than five decades, Barbie has inspired girls to dream, discover and explore a world without limits. Celebrating her 125th career this year, Barbie kicks-off a global campaign to further inspire girls by partnering with The White House Project and Take Our Daughters And Sons To Work Foundation, as …
Read More »MediaConnection Unveils 2009 Holiday Picks
It’s that time of year again. The malls are crazy, Santa is on every street corner ringing his bells, and everyone is trying to figure out what to get that hard to please person for the holiday. That also means is time for MediaConnection’s annual holiday picks. Of all of …
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