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Atari and Syfy partnered to promote the highly anticipated massively multiplayer online game (MMO), Star Trek Online, releasing for the PC on February 2, 2010.
This exciting initiative explores uncharted territory, empowering Syfy.com to build a one-stop “hub” for Star Trek Online, where fans and gamers alike will be able to view explosive new content, participate in special contests and sweepstakes, and even purchase an exclusive bundle via digital download. The deal furthers Syfy’s mission to leverage multiple platforms, transcending just the television screen, to reach its broad audience and leverage the affinity they have with the most mainstream and profitable genre world wide: science fiction.
Star Trek fans can visit Syfy.com/StarTrek and purchase the limited time “Syfy Bundle” to digitally download the game and receive a variety of bonus offers, both in-game and out of game!
-- "Neodymium Deflector Dish" -- An in-game item grants a bonus to
Auxiliary power, boosts maneuverability, and increases the
effectiveness of a ship's Science abilities.
-- "500 Cryptic Points" -- These micro-transaction credits can be used to
purchase in-game items and unlock unique bonuses.
-- "Syfy Store Discount" -- Purchasers of the Syfy bundle will receive
15% off their next purchase at the Syfy.com store.In addition, to celebrate the launch of Star Trek Online, Syfy will air a two-day Star Trek marathon on Monday, 2/1 8 am to 5 pm of “STAR TREK ENTERPRISE” and Tuesday, 2/2 8 am – 9 pm of “STAR TREK NEXT GENERATION”.
“Syfy is the perfect home for Star Trek Online,” said Jim Wilson, President and CEO of Atari, Inc. “By offering broadcast support, exclusive content and in-game bonuses, fans of Star Trek and the science fiction genre will be able to take part in this title’s much anticipated release.”
Alan Seiffert, Senior Vice President Syfy Ventures, added, “The Syfy audience has immense passion for video games. With that said, we are making a significant commitment to growing our presence in gaming and establishing Syfy.com’s Game Center as a leading destination for cutting edge interactive entertainment from a news, entertainment and even sales perspective. This joint venture with Atari helps showcase the types of unique partnerships we will look to develop to provide our audience with exclusive experiences tied to today’s hottest interactive entertainment.”
This exciting – and first time – sales partnership between a media property and a gaming publisher will be supported with TV and Digital advertising and promotional units throughout the month of February.
Taking place in the year 2409, Star Trek Online boasts extraordinary features and lets fans both new and old experience unparalleled adventures. Players have the opportunity to become a high ranking Starfleet officer and participate in missions that take them into the depths of space, across exotic planets and even inside other starships. Star Trek Online offers total customization, from a player’s avatar to the ship he captains.
