Superman Takes Centerstage as DC Kicks-Off “We Can Be Heroes”

A hometown visit by a legendary comic book artist who will paint a one-of-a kind art piece on an entire wall, sneak peeks at one of the industry’s most anticipated video games and a custom bedroom designed for the kid that always wanted their own Fortress of Solitude. This is just some of what lies ahead in the Superman-themed wave of DC Entertainment and Warner Bros.’ We Can Be Heroes charitable giving campaign announced today by DC Entertainment President Diane Nelson.

Following the success of the campaign’s first Batman-themed wave in April and May, the second installment is focused entirely around the Superman character, aligning with the June 14 premiere of the Man of Steel film and ongoing activities in 2013 celebrating the global icon’s 75^th Anniversary.

The “perks” that will be made available to DC Entertainment fans over the next four weeks are a dazzling array of the assets and talent that make up the DC Entertainment and Warner Bros. universe. The perks range from unlimited items at $10 apiece to once-in-a lifetime opportunities for $25,000. As with the first wave, the campaign will be hosted on Indiegogo, the world’s largest crowdfunding platform (www.indiegogo.com/at/WeCanBeHeroes).

“The generosity from the fans of DC Comics during the Batman wave was outstanding and challenged us to create another wave of unique, once-in-a-lifetime opportunities,” said Nelson. “The first wave of the campaign eclipsed its initial goal of $50,000 in just three days and ultimately raised more than $150,000 in less than six weeks. We continue to be overwhelmed and appreciative of our fans who are helping to make a difference in millions of lives.”

Among the perks highlighting the Superman wave of We Can Be Heroes are:

• A hometown visit by legendary DC Entertainment artist Jim Lee, who will paint larger than life, custom artwork on a 10×10 wall
• More than 50 beta keys providing advance access to the upcoming Infinite Crisis video game
• A Superman-themed dream bedroom for kids
• The opportunity to be drawn into an issue of Action Comics
• Scores of signed issues of iconic Superman comics and theatrical posters from “Man of Steel”

In its second year, We Can Be Heroes (http://www.WeCanBeHeroes.org) is the largest charitable initiative in the history of DC Entertainment and Warner Bros. The funds raised will benefit the campaign’s nonprofit partners (Save the Children, International Rescue Committee and Mercy Corps) to deliver food, medicines and other resources critical to the survival of people in Ethiopia, Somalia and Kenya.