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Breathing life into the beleaguered box office, Sam Raimi‘s Oz the Great and Powerful took in an impressive $80.3 million in its North American debut. Disney and producer Joe Roth hope to launch a family-friendly franchise with Oz, which scored the top North American debut of 2013 as well as the third-best March opening of all time after last year’s The Hunger Games ($152.5 million) and fellow Disney fantasy-adventure Alice in Wonderland, which debuted to $116.1 million in early March 2010.
The top 12 films of the weekend, as of Sunday, March 10, are as follows:
| RANK | TITLE | DISTRIBUTOR NAME | WEEKEND REVENUE | CUME REVENUE | ||
|---|---|---|---|---|---|---|
| REVENUE | # OF LOCATIONS* | LOC AVG | ||||
| 1 | Oz The Great and Powerful | Disney | $80,278,000 | 3,912 | 20,520 | $80,278,000 |
| 2 | Jack The Giant Slayer | Warner Bros. | $10,020,000 | 3,525 | 2,842 | $43,811,369 |
| 3 | Identity Thief | Universal | $6,319,210 | 3,002 | 2,105 | $116,530,095 |
| 4 | Dead Man Down | FilmDistrict | $5,350,000 | 2,188 | 2,445 | $5,350,000 |
| 5 | Snitch | Lionsgate | $5,100,000 | 2,340 | 2,179 | $31,855,127 |
| 6 | 21 And Over | Relativity Media | $5,056,000 | 2,771 | 1,824 | $16,839,975 |
| 7 | Safe Haven | Relativity Media | $3,800,000 | 2,541 | 1,495 | $62,884,097 |
| 8 | Silver Linings Playbook | The Weinstein Company | $3,745,000 | 1,727 | 2,168 | $120,749,342 |
| 9 | Escape From Planet Earth | The Weinstein Company | $3,207,000 | 2,549 | 1,258 | $47,832,182 |
| 10 | Last Exorcism Part II, The | CBS Films | $3,120,000 | 2,700 | 1,155 | $12,082,599 |
| 11 | Good Day To Die Hard, A | 20th Century Fox | $2,100,000 | 1,725 | 1,217 | $63,346,401 |
| 12 | Life Of Pi | 20th Century Fox | $1,625,000 | 671 | 2,421 | $119,413,152 |
