Premier Pop C Pop Culture News – Movies, Comics, Television, Books, Toys, Games, and More LEGO Systems, Inc. today announced Ninjago, its newest original property that combines the best of LEGO construction play, action-based competitive play and virtual gaming, all centered on an incredibly rich story inspired by martial arts lore, written byHollywood heavyweights, Dan and Kevin Hageman.
Ninjago tells the story of four young ninja who train under the watchful eye of Sensei Wu to master an ancient martial art – Spinjitzu – to save the world from the evil Lord Garmadon and his skeleton army. Spinjitzu masters are expert spinners – harnessing the power and momentum of spinning to overcome any obstacle.
Ninjago is the first LEGO property to deliver a story-driven universe where traditional LEGO building sets are a backdrop for an innovative buildable spinner that puts LEGO minifigures at the center of a new social competitive game concept that reinforces character and story while also engaging children who are more drawn to social action play than to construction. Virtual gaming at http:ninjago.com, in a new content zone of LEGO Universe, and through a Nintendo DS game furthers engagement and unlocks information and skills that further the physical play.
“Ninjago merges three distinct play patterns into one integrated experience that seamlessly blends physical and virtual play to reinforce character, story, competition and engagement for children,” saidSoren Torp Laursen, president, LEGO Systems. “We’re very excited to put a new spin on LEGO play by opening a new world of creativity that caters perfectly to what today’s children expect from their play experiences.”
