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‘IF’ Takes The Top Spot At The Box Office

IF

‘IF’ topped the box office over the weekend. The live-action/CGI hybrid film — starring Ryan Reynolds and featuring an A-list voice cast — came in behind tracking’s projected $40 million domestic opening amid an overall tough early summer at the box office.

Paramount insiders say IF‘s performance is a victory for original fare, noting it is one of the top openings ever for an original live-action PG title. Critics dissed the film, but audiences awarded it with an A CinemaScore and strong exits, which are key ingredients needed for word-of-mouth and a long run as kids begin their summer break. IF is also drawing an ethnically diverse audience, which is another plus. Families made up 56 percent of the audience, while it skewed female (54 percent).

The top 12 films of the weekend, as of Sunday, May 19 are as follows:

#TitleDistributor NameWeekend Total # of LocsLoc AvgCume Total% Change
1IFParamount$35,000,0004,041$8,661$35,000,000
2Kingdom of the Planet of the Apes20th Century Studios$26,000,0004,075$6,380$101,239,501-55%
3Strangers: Chapter 1, TheLionsgate$12,000,0002,856$4,202$12,000,000
4Fall Guy, TheUniversal$8,450,0003,845$2,198$62,986,845-38%
5ChallengersAmazon MGM Studios$2,941,2031,938$1,518$43,510,299-33%
6Back to BlackFocus Features$2,850,0002,010$1,418$2,850,000
7TarotSony$2,000,0002,334$857$15,433,316-41%
8Godzilla x Kong: The New EmpireWarner Bros.$1,710,0001,773$964$194,405,013-35%
9Blue Angels, TheAmazon MGM Studios$1,310,767227$5,774$1,310,767
10Unsung HeroLionsgate$1,095,0001,736$631$19,069,317-57%
11Civil WarA24$1,049,5751,112$944$67,275,120-44%
12I Saw The TV GlowA24$1,001,878469$2,136$1,481,700413%