Generator Rex Hits Video Game Console

Cartoon Network and Activision will create the first-ever interactive title for the hit action-adventure series, Generator Rex. The untitled game will be based on the series that stars Rex, a 15-year-old super agent who has the ability to grow incredible mechanical weapons and vehicles from his own body, and is scheduled to be released in North America in fall 2011 for the Wii, PlayStation 3,Xbox 360, Nintendo DS, and PSP.

“Since its strong broadcast debut, Generator Rex continues to perform as a top-rated program on Cartoon Network and has both resonated with fans and shown great potential in the consumer products space,” said Christina Miller, senior vice president, CNE. “Together with Activision, we look forward to creating an interactive game that brings to life the action and fun of the series through an immersive, top-notch video game that allows fans to become Rex and operate his many weapons.”

“We are thrilled with the early success that Generator Rex is having on Cartoon Network and excited to begin development on what we think will be a must have video game in the fall of 2011,” said David Oxford at Activision.  “Cartoon Network is a great company with great properties and we look forward to bringing the fans of Generator Rex a first-class gaming experience.”

Activision joins a roster of industry-leading launch partners forGenerator Rex, which will debut in the spring with a full toy line from Mattel, Inc., the property’s global toy partner, that includes action figures, playsets, role-play items, and more, and will be available across all tiers of retail.  Also next fall, a comprehensive line of party supplies featuring Generator Rex will be created by Hallmark, through a portfolio deal between the two companies.  CNE will also release the inaugural title in the Generator Rex home entertainment franchise on October 19 from Warner Home Video, and DC Comics recently launched the first in a series of comic books based on the series.