Saban Brands to Launch Vortexx on The CW

Saban Brands wants kids everywhere to step into Vortexx, a power-packed broadcast television and online destination for action, adventure and comedy entertainment that was unveiled today. Vortexx brings all new energy to Saturday morning television with its new five-hour programming block on The CW Television Network. Vortexx will launch with online (www.myvortexx.com coming soon) and mobile offerings making Vortexx available to kids whenever and wherever they are. The television premiere of Vortexx on The CW Television Network will be Saturday, August 25.

“Vortexx will be an entirely new platform for action-adventure fans.  It will give them more of what they want on TV and online than any other source,” said Elie Dekel, President, Saban Brands. “Vortexx will be the new maverick in kids entertainment – delivering a high-energy entertainment destination that delivers action and comedy unlike any other.”

Vortexx will be a multi-platform entertainment brand destination that engages kids through well-established properties, and provides them with a single source for entertaining content, activities and more. The nationally-broadcast channel will be anchored by key franchises such as Power Rangers andYu-Gi-Oh!, in addition to other marquee, soon-to-be-announced action/adventure and comedy shows. The brand-new programming block will air on all CW affiliated stations nationwide, Saturday mornings from 7 a.m. to noon.

“Vortexx will have the shows that our audience knows and loves, with a mix that is very different from anything else – a programming lineup that features electrifying moments of action and humor, and stories that feature characters that are larger than life, but also very relatable,” said Dekel. “And when you consider the fact that Vortexx will be so much more than a broadcast outlet – delivering what kids want online and on mobile 24/7/365 – this new entertainment venue represents something very exciting for brands and advertisers interested in reaching this audience across 114 million households on-air, and more online and on mobile.”