SEGA’s Sonic Speeds to New Heights This Holiday Season

Sega announced that Sonic Generations has exceeded all previous pre-order records from the 20-year Sonic catalog, making it the most anticipated title in Sonic the Hedgehog’s iconic history. The company also announced that, celebrating two decades of the iconic blue blur, SEGA has invested in a number of high-profile brand initiatives surrounding the anniversary and the game itself. 

“Sonic Generations is the ultimate title to cap off Sonic’s 20^th anniversary and we have put our full support behind it with a number of truly amazing initiatives,” said Alan Pritchard, Executive Vice President of Sales & Marketing at SEGA of America. “This year is a milestone for Sonic and we want to make sure this is the best title that Sonic fans, old and new, have been waiting for.”

The campaign began with the colossal 20^th anniversary celebration for the game’s fans, Sonic Boom, which saw over 1,000 people singing Happy Birthday to Sonic and reunited the original development team of the game. The celebrations will continue with the following large-scale initiatives that will lead to the culmination of Sonic’s 20^th anniversary year and the release of the upcoming videogame:

• Six Flags Partnership, throughout October: Nationwide theme park brand implementation with Sonic Generations game zones for hands-on experience and marketing messaging across the Six Flags Digital Networks.
• Sonic Generations of Skate, October 22: The nationally broadcast (November 25 on FOX Sports Net) professional skateboarding tournament featuring legendary skaters Steve Caballero, Tony Hawk, Pierre Luc Gagnon, Andy Macdonald, Mitchie Brusco and more, united skateboarders from multiple generations to compete in an event celebrating Sonic Generations and Sonic’s 20^th Anniversary. (Venice Beach, CA)
• Custom Sonic Playground, October 28: SEGA and KaBOOM! have partnered to build a custom Sonic-themed playground for kids in East Oakland, CA at the Youth UpRising community center. (Oakland, CA)
• Macy’s Thanksgiving Day Parade, November 24: Modern Sonic will be making his debut as a helium balloon in this year’s parade. In 1993, Classic Sonic was the first-ever video game character in the annual event. (New York, NY)

Sonic Generations will be released for the Xbox 360, PlayStation 3 and Windows PC digital download on November 1, 2011 nationwide. The game will be available for Nintendo 3DS on November 22, 2011.