Marvel Entertainmentunveiled new deals for apparel and accessories based on their new film franchise Guardians of The Galaxy. Mad Engine and C-Life will create tees and fleece for boys and men, while New Era will develop headwear and hats
“Marvel’s Guardians of the Galaxy is an intergalactic spectacle that will introduce amazing new characters and settings,” says Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “Our merchandising strategy will support this energy. With New Era, C-Life and Mad Engine, we have secured three licensees in the apparel space who recognize this unique opportunity to create fresh and interesting styles for consumers.”