XBOX 360 Attempts To Establish A Beachhead In The Living Room

In a desperate attempt to remain relevant, Microsoft is trying to make the XBox 360 the centerpiece of your living room. After being  beaten by Apple and Google in music, tablets and mobile, the company is trying to turn its XBox 360 into a beachhead from which to target television viewers. Microsoft announced the launch of an all-new Xbox 360 experience including the first group of new, custom applications from world leading TV and entertainment content providers on Xbox LIVE.

“A new era in entertainment begins where all your entertainment is together in one place — your games, movies, TV shows, music and sports,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With this update, Xbox 360 system owners will experience Kinect voice control integrated with Bing search, making your TV and entertainment experiences more social and personal than ever.”

“Microsoft has just built and delivered it: A single box that ties together all the content you want, made easily accessible through a universal, natural, voice-directed search. This is now the benchmark against which all other living room initiatives should be compared,” said James McQuivey of Forrester Research in “Engaged TV: Xbox 360 Leads The Way To A New Video Product Experience,”* Sunday, Dec. 4. “…with more than 57 million people worldwide already sitting on a box that’s about to be upgraded for free, Microsoft has not only built the right experience, it has ensured that it will spread quickly and with devastating effect.”

You Say It, Xbox Finds It

How long does it take you to search and find your favorite movie or TV show? Do you find yourself searching hundreds of channels and multiple services and TV inputs? What if the entertainment you craved was simple, discoverable and exactly what you wanted at that particular moment?

Now, finding your favorite entertainment is easier than ever. Last year, Kinect for Xbox 360 revolutionized controller-free entertainment by letting you use your body and voice to play your favorite games and entertainment, turning you into the controller. The power of Kinect combined with the intelligence of Bing search is turning your voice into the ultimate remote control. With Bing on Xbox, you can use your voice to effortlessly find the games, movies, TV shows and music you want and discover the best offerings on Xbox LIVE, by simply saying what you’re searching for. You say it, Xbox finds it. Beginning tomorrow and over the coming weeks, Bing on Xbox voice search will initially be available in English in the U.S., Canada and the U.K. for Zune video, Xbox LIVE Marketplace and select content partners. For those who do not have a Kinect for Xbox 360, text search will be available in Xbox LIVE markets.

All Your Entertainment, All in One Box

This holiday, in addition to offering the best blockbuster and Kinect games, Xbox 360 consoles are set to deliver live and on-demand TV shows, movies, videos, sports, music and news, becoming the best device to experience all your entertainment. TV and movie fans can instantly stream their favorite episodes of current television shows all season long, as well as past favorites and new-release movies.

Xbox 360 is building on its expansive catalog of movies, sports, television and music available through Hulu Plus, Last.fm, Netflix, Zune music and video and ESPN®, as well as on its existing lineup of great TV providers, such as AT&T U-verse® TV in the U.S., TELUS in Canada, BSkyB in the U.K., CANAL+ in France, Vodafone Portugal, VimpelCom in Russia and FOXTEL inAustralia, by also now rolling out the following new entertainment partners and apps**:

Dec. 6:

• EPIX. United States
• ESPN on Xbox LIVE (ESPN). United States
• Hulu. Japan
• Hulu Plus. United States
• LOVEFiLM. United Kingdom
• Netflix. Canada, United States
• Premium Play by (MediaSet). Italy
• Sky Go (SkyDE). Austria, Germany
• Telefonica Espana – Movistar Imagenio. Spain
• TODAY (MSNBC). United States

Later in December:

• 4 on Demand (C4). United Kingdom
• ABC iView (Australian Broadcasting Corp.). Australia
• AlloCine. France (AlloCine), Germany (Filmstarts), Spain (Sensacine), United Kingdom(Screenrush)
• Astral Media’s Disney XD (Astral Media). Canada
• blinkbox (Blinkbox). United Kingdom
• Crackle (Sony Pictures). Australia, Canada, United Kingdom, United States
• Dailymotion. Available in 32 countries globally
• Demand 5 (Five). United Kingdom
• DIGI+ (CANAL+). Spain
• GolTV (Mediapro). Spain
• iHeartRadio (Clear Channel). United States
• Mediathek/ZDF (ZDF). Germany
• MSN. Canada, France, Germany, Italy, Mexico, United Kingdom
• MSNBC.com. United States
• MUZU.TV. Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway,Spain, Sweden, United Kingdom
• ninemsn. Australia
• Real Sports (Maple Leaf Sports). Canada
• Rogers On Demand Online (Rogers Media). Canada
• SBS ON DEMAND. Australia
• TMZ (Warner Bros.). Canada, United States
• TVE (RTVE.es). Spain
• UFC on Xbox LIVE (UFC). Canada, United States
• Verizon FiOS TV. United States
• VEVO. Canada, Ireland, United Kingdom, United States
• Vudu (Wal-Mart). United States
• YouTube. Available in 24 countries globally

Early 2012:

• Antena 3 (Antena 3 de Television). Spain
• BBC (BBC). United Kingdom
• CinemaNow (Best Buy). United States
• HBO GO (HBO). United States
• MLB.TV (MLB Advanced Media). Australia, Brazil, Canada, Chile, Columbia, Czech Republic, France, Germany, India, Ireland, Italy, Japan, Korea, Mexico, Netherlands, New Zealand, Poland, Russia, South Africa, Spain, Sweden, Taiwan, United Kingdom, United States
• Telenovelas/Sports (Televisa). Brazil, Chile, Colombia, France, Italy, Mexico, Spain,United Kingdom
• Xfinity On Demand (Comcast). United States