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Super Mega action and adventure morphs onto television screens and retail shelves this month with the season premiere of Saban’sPower Rangers Super Megaforce, and the all-new Bandai toy line is the key to all of the fun! Power Rangers Super Megaforce just launched February 15th on Nickelodeon, and Bandai is currently unveiling the full toy line for the season at New York Toy Fair.
Bandai is bringing the Power Rangers action from “show to shelf” with its new toy line which includes dozens of items from show-accurate role play toys to robust action figures to large-scale buildable robots, and much more. The collectible Legendary Ranger Keys ($7.99 SRP per three pack), which unlock the powers of ALL past Rangers, are central to the new Bandai toy line. A quick flip function morphs the figures into unique keys that can be inserted into multiple Super Megaforce toys to unlock special features and powers! With over 60 different Ranger Keys to collect, this innovative toy enhances kids’ play with all new Power Rangers items in the role play and Zord Builder categories.
The Ranger Keys also offer digital action: using the Power Rangers Scanner app (available on both iOS and Android systems) on any smart phone or tablet, kids can scan any Ranger Key, morph themselves into that Power Ranger and tap, slash and battle villains on-screen.
“Ranger Keys will allow kids to ‘Unlock the Power’ in 2014,” said Brehan Maul, Vice President of Brand Management. “Whether pretending to be their favorite Ranger with our show-authentic line of role play toys, using their imagination to create epic Megazords with the Zord Builder collection, or even playing on their smart phone or tablet, the Ranger Keys offer physical, digital and promotional extensions that enhance the Super Megaforce play experience.”
In addition to the toy line, Bandai will be celebrating Power Rangers Super Megaforce with various interactive promotions. Coming this spring, “Morphin Madness,” a tournament where fans can vote for their ultimate Power Rangers dream team! Running March 10th –April 7th, fans can participate in this bracket-style voting system which will reward them with coupons for Super Megaforce toys and a chance to win a 24K gold plated Deluxe Legendary Morpher and Legendary Ranger Key set of the fan-selected final five Rangers. Players will be able to vote daily at www.morphinmadness.com.
