Toy State, a toy industry leader and innovator in licensed and highly stylized ‘lights and sound’ and radio-controlled (R/C) toy vehicles, has secured a licensing partnership with Nickelodeon Viacom Consumer Products (NVCP) to design, develop and manufacture lines of toy vehicles featuring the popular Teenage Mutant Ninja Turtles entertainment brand.
The two-year deal will allow Toy State to create Teenage Mutant Ninja Turtles-themed lights and sound, preschool and radio-controlled vehicles. Product will be available mid-2016 at major retailers across the EMEA region.
“Toy State is going green and we couldn’t be more excited,” said Toy State president Andy Friess. “Teenage Mutant Ninja Turtles has been a top toy and entertainment brand for more than 30 years, and it has shown a unique ability to continually reinvent itself and stay fresh and exciting for every generation. This is exactly the kind of brand we love to collaborate with.”
“We are thrilled to be working with Toy State to develop a robust line of toy vehicles for one of our most popular classic properties, Teenage Mutant Ninja Turtles,” said Mark Kingston, Senior Vice President, NVCP Europe, Middle East, Africa & Australia. “We are looking forward to Toy State’s creative vision for this product line which is set to deliver the next sure hit to the toy aisle.”
Toy State recently added Barbie to its licensing portfolio, joining the company’s flagship Road Rippers® and Nikko™ brands, as well as lines featuring leading licensed properties including Hot Wheels™, Caterpillar®, WWE®, Thomas & Friends™ and DC Super Friends™ in its strong brand lineup.
“This is the perfect way to begin 2016,” said Friess. “Development is in full swing, and we’re including plenty of Toy State twists to our vehicles to help keep Raph, Leo, Donnie and Mikey one step ahead in their battle against Shredder. Ninja Turtles fans of all ages are going to love this line!“