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“The Social Network,” the David Fincher-helmed drama about the creation of Facebook posted an estimated $23 million to top the domestic box office during the weekend. Yet the “Social” launch fell in the lower end of projections, despite showing broad demographic bandwidth.
The Top-12 grossing motion pictures for the weekend, per data collected as of Sunday, October 3, 2010 are as follows:
| Rank | Film Name | Distributor Name | Weekend Revenue | Cume Revenue | Locs | Loc Avg |
|---|---|---|---|---|---|---|
| 1 | Social Network, The | Sony | 23,000,000 | 23,000,000 | 2,771 | 8,300 |
| 2 | Legend Of The Guardians:Owls Of Ga’Hoole | Warner Bros. | 10,855,000 | 30,046,869 | 3,575 | 3,036 |
| 3 | Wall Street: Money Never Sleeps | 20th Century Fox | 10,100,000 | 35,875,851 | 3,597 | 2,807 |
| 4 | Town, The | Warner Bros. | 10,000,000 | 64,307,420 | 2,935 | 3,407 |
| 5 | Easy A | Sony | 7,000,000 | 42,428,190 | 2,974 | 2,353 |
| 6 | You Again | Disney | 5,552,000 | 16,437,067 | 2,548 | 2,178 |
| 7 | Case 39 | Paramount Vantage | 5,350,000 | 5,350,000 | 2,211 | 2,419 |
| 8 | Let Me In | Overture Films | 5,300,000 | 5,300,000 | 2,021 | 2,622 |
| 9 | Devil | Universal | 3,671,720 | 27,399,125 | 2,392 | 1,535 |
| 10 | Alpha and Omega | Lionsgate | 3,000,000 | 19,024,569 | 2,303 | 1,302 |
| 11 | Resident Evil: Afterlife | Sony | 2,800,000 | 56,630,325 | 1,907 | 1,468 |
| 12 | Inception | Warner Bros. | 870,000 | 288,371,168 | 625 | 1,392 |
