Warner Bros. Consumer Products (WBCP), DC Entertainment, and Warner Bros. Animation unveiled an unprecedented wave of content inspired by two of the company’s most successful toy lines developed in partnership with Mattel and Fisher-Price. Inspired by Mattel’s new toy line, Batman Unlimited will launch in 2015 with new made-for-video movies and shorts …
Read More »Warner Bros. Consumer Products And Mattel Extend Strategic Alliance
Warner Bros. Consumer Products (WBCP), with DC Entertainment, announced that it has once again extended its successful relationship with leading worldwide toy manufacturer, Mattel, Inc. The new multi-year agreement grants Mattel rights to continue as master toy licensee for the entire universe of DC Comics characters. Under the terms of …
Read More »Warner Brothers Unveils Toy Licenses
Warner Bros. Consumer Products (WBCP) is storming into the 2014 Toy Fair season with an impressive line-up of global licensees in support of the Studio’s beloved entertainment properties, milestone anniversaries and upcoming theatrical debuts. Leading the way this year is the highly anticipated film from Warner Bros. Pictures and Legendary …
Read More »Warner Bros. Unveils Toy Fair Lineup
The Bat-Signal has summoned “The Caped Crusader” to an adventurous Toy Fair season. Warner Bros. Consumer Products (WBCP) is showcasing a powerful roster of global licensees in support of the studio’s unparalleled portfolio of entertainment properties, led by this summer’s blockbuster film The Dark Knight Rises. The epic conclusion to filmmaker Christopher …
Read More »Warner Bros., DC and Mattel “Ring” in Intergalactic Offerings for Green Lantern
Warner Bros. announced a landmark year ahead for DC Comics and master toy licensee Mattel, led by programs in support of summer 2011’s Green Lantern from Warner Bros. Pictures. Mattel is granted unprecedented access to the complete breadth and scope of the DC Comics vault of characters, including Green Lantern …
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