A mysterious event from Earth’s past threatens to ignite a war so big that the TRANSFORMERS alone will not be able to save the planet. Sam Witwicky (Shia LaBeouf) and the AUTOBOTS must fight against the darkness to defend our world from the DECEPTICONS’ all-consuming evil in the smash hit from director Michael …
Read More »Ride To School With The Transformers
The popular TRANSFORMERS brand from Hasbro, which has become one of the most successful entertainment franchises of the 21st century, announced today the start of the “Win a Ride to School with the AUTOBOTS” sweepstakes. As the academic year begins across the United States, Hasbro will reward one lucky school-age …
Read More »Hasbro Showcases Iconic Pop-Culture Brands at SDCC
With some of the most popular and sought after brands in the entertainment industry for movies, television, video games, comics, collectibles and more, Hasbro, Inc. (NASDAQ: HAS) returns to San Diego Comic-Con to deliver special opportunities for fans of its pop-culture juggernaut properties. Led by displays of upcoming action figures, …
Read More »KRE-O Construction Toys ‘Rolls Out’ onto Shelves
Hasbro brings action and adventure to the construction aisle in July with the introduction of KRE-O. KRE-O allows builders and Hasbro fans ages 6 and up to enjoy and create with popular Hasbro brands, like the TRANSFORMERS brand beginning in 2011 and many other Hasbro brands planned for the future, …
Read More »“Transformers: Dark Of The Moon” Opens in 3D and IMAX on June 28th
Paramount Pictures announced it will openMichael Bay’s Transformers: Dark Of The Moon exclusively at 3D and IMAX locations across the country beginning at 9PM local time on Tuesday, June 28th, allowing moviegoers nationwide to be among the first to see the latest installment in the hit franchise, and the first to be shot …
Read More »Transformers Invade Pasadena
Thousands of fans from around the world will celebrate the enduring popularity of the iconic TRANSFORMERSbrand from Hasbro, as the 2011 TRANSFORMERS fan convention known as “BOTCON” returns to Pasadena on June 4-5. Less than a month before the highly anticipated debut of the new Paramount Pictures film TRANSFORMERS: DARK …
Read More »“Treasures of the Walt Disney Archives” Returns to the D23 Expo
D23: The Official Disney Fan Club and the Walt Disney Archives are proud to announce the return of the “Treasures of the Walt Disney Archives” exhibit to the D23 Expo. During the D23 Expo at the Anaheim Convention Center, August 19-21, 2011, the 12,000-square-foot exhibit, which has doubled in size since the 2009 …
Read More »Hasbro Captures The Adventure of Marvel
Hasbro gives kids more ways than ever to re-enact the actions of their favorite Marvel Super Heroes with an extensive line of role play toys! MARVEL STUDIOS brings action and excitement to the theater with THOR and CAPTAIN AMERICA: THE FIRST AVENGER and Hasbro brings the adventure, energy, and emotion …
Read More »Transformers: Dark of the Moon Video Game Sets the Stage in the Ultimate Battle for Earth
The next colossal entry in the TRANSFORMERS saga on Earth is on the way as Activision announced that Transformers: Dark of the Moon is in development by the critically acclaimed developers at High Moon Studios. Based on Hasbro’s legendary TRANSFORMERS property and featuring a brand-new ‘Stealth Force’ conversion mode, the game …
Read More »Hasbro Introduces KRE-O Transformers
This fall Hasbro will bring action and adventure to the construction aisle with the introduction of the KRE-O brand. The KRE-O brand provides builders ages 6 and up with the unique opportunity to enjoy popular Hasbro brands, like TRANSFORMERS, in a construction play pattern. Similarly, KRE-O will allow Hasbro fans …
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