G.I. Joe: Retaliation opened with $132 million at the worldwide box office, one of the best showings ever for the Easter holiday and marking the top international debut of the year so far. G.I. Joe took in $80.3 million overseas and $51.7 million in the United States, including $41.2 million for the weekend …
Read More »Hasbro Unleashes Transformers “Beast Hunters”
In 2013 Hasbro heralds a new era for its globally popular TRANSFORMERS brand with the introduction of BEAST HUNTERS, an expansive multi-platform brand experience. The new evolution in the TRANSFORMERS franchise launches at the 110th American International Toy Fair in New York City where new entertainment, digital entertainment experiences, action figures and more will be …
Read More »Hasbro Showcases New Play Experiences
Hasbro will celebrate new initiatives and product launches at the largest toy industry expo in the western hemisphere. “Hasbro continues to deliver the best in branded play to consumers around the world with our unparalleled portfolio of multi-platform properties including TRANSFORMERS, MY LITTLE PONY and MONOPOLY,” said John Frascotti, chief marketing officer, Hasbro. “In 2013 …
Read More »Hasbro to Lock up Classic Monopoly Icon Forever
The fate of the Scottie dog, race car, top hat and the five other beloved tokens in the classic MONOPOLY game is in the hands of fans through a worldwide vote that will determine which token will be eliminated from the game. Will the shoe outpace the racecar? Will the …
Read More »HasStar Wars Action Figures Inducted Into the National Toy Hall of Fame
STAR WARS action figures were today inducted into The National Toy Hall of Fame at The Strong . The toys are being recognized for the impact of their original debut which forever changed the toy landscape and continue to resonate with kids and fans to this day. “We are honored …
Read More »Hasbro Reveals Transformers Prime Beast Hunters
In a packed room filled with Transformers fans, Hasbro officially unveiled details about Transformers Prime Beast Hunters during a special panel at New York Comic Con on Thursday. Beast Hunters will be the touchstone for Transformers brand entertainment in 2013 driven by the award winning Transformers Prime animated series which is produced byHasbro Studios, airs on The HUB television network in the …
Read More »Hasbro Unveils Angry Birds Star Wars Line
Hasbro and LucasFilm will create a variety of products based on the newly launched STAR WARS edition of the wildly popular ANGRY BIRDS mobile game from Rovio Entertainment. The new ANGRY BIRDS STAR WARS line from Hasbro will launch in the beginning of November 2012. Hasbro will introduce the line …
Read More »Transformers Go Mobile
DeNA and Hasbro have entered into an exclusive three-year agreement to develop and publish mobile games based on the TRANSFORMERS franchise. The first TRANSFORMERS game from DeNA will be released on the Mobage social gaming platform for iOS and Android mobile devices worldwide, with the exception of Japan, later this …
Read More »Activision Showcases Lineup at Comic-Con
Gaming, comics, sci-fi, cos-play, and fans from all walks of life the world over will experience a colossal interactive entertainment lineup from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), at San Diego Comic-Con International 2012. Headquartered at booth #5344 in the San Diego Convention Center, Activision is …
Read More »Hasbro Returns to Comic-Con
With globally renowned brands including TRANSFORMERS, MY LITTLE PONY, JEM AND THE HOLOGRAMS, KRE-O and G.I. JOE as well as licensed toy lines for MARVEL, STAR WARS, SESAME STREET and STAR TREK, few exhibitors at Comic-Con International in San Diego can boast the pedigree of properties so significant to the …
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