DC Entertainment (DCE) will mark the 75th anniversary of its iconic Batman character at WonderCon 2014 with an impressive line-up of can’t-miss reveals and exclusives sure to thrill fans of the world’s most popular Super Hero. A special highlight of DCE’s WonderCon activities will be the Batman 75th Anniversary Panel scheduled for …
Read More »Warner Bros. Finalizes Fall Initiative for “The Wizard of Oz”
Marking the 75th anniversary of one of its crown jewels, “The Wizard of Oz,” Warner Bros. has launched a comprehensive, cross-divisional campaign encompassing theatrical, home entertainment and consumer products. The studio estimates that some $25 million will be spent on their marketing, advertising and promotional efforts. McDonald’s, the world’s leading …
Read More »DC Entertainment Celebrate Superman’s 75th Anniversary
In celebration of the 75th anniversary of Superman, Warner Bros. Entertainment and DC Entertainment have revealed plans befitting one of the most popular and enduring Super Heroes of all time. To honor Superman—the world’s first Super Hero—for reaching such an incredible milestone, the companies are kicking off a year of celebration …
Read More »Warner Bros. Unveils Product Lineup For “The Wizard Of Oz” 75th Anniversary
Warner Bros. Consumer Products (WBCP) announced during New York Toy Fair an impressive roster of licensees set to celebrate the 75th Anniversary of “The Wizard of Oz” in 2014, with creative product lines that will excite fans of the classic film on both sides of the rainbow. Master toy partner Jazwares, …
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