Starz Launches “Price For Power” With Facebook

“What is your price for power?” Starz Entertainment and the STARZ Original series, “Boss” ask the rhetorical question of fans in anticipation of the return of the Golden Globe award-winner Kelsey Grammer-led series to STARZ  on Friday, August 17 at 9:00 pm et/pt.

“Price For Power” (www.PriceForPower.com) creates a uniquely personalized video with an inside look into the world of Mayor Tom Kane (Grammer) and how easily twisted and manipulated someone in his path can become.  It’s one thing to watch it, another to experience it.  “Price For Power” delivers a robust experience with numerous customizations including the appearance of manipulating your Facebook profile and a new video each time you take the challenge.

The online digital experience of “Price For Power” leverages Facebook Connect to invite users into a Machiavellian world where you are the political elite, have the clout to change lives (for the better or worse), and rule over a political machine that rewards those with power and control.

Your personal Facebook information is transposed securely and populated into a virtual universe akin to that of Mayor Kane. “Price For Power” immerses you into a surreal experience with your connections used to personalize a world where you are in control politically. You peddle influence, cut deals, see your own ubiquitous campaign advertisements on display, are the subject of 24/7 news coverage and scrutiny from the press, and more.  Your life changes, but most of all you change. Friends disappear from your virtual Facebook page and family questions the person you have become.  You are the “Boss.”

Share the “Price For Power” experience with family and friends, learn more about the STARZ Original series “Boss,” witness Grammer’s gripping portrayal of Mayor Kane, and more. Fans can join the conversation about “Price For Power” at https://www.facebook.com/boss.starz and on Twitter (@Boss_Starz) with #BossTV and #PriceforPower.

“The allure and corruptibility of political power was the perfect backdrop to ‘Price For Power’ and a virtual experience like no other,” said Kelly Bumann, SVP, digital marketing for Starz Entertainment. “The Facebook Connect technology platform provides a seamless vehicle for you to see what life could be like if you were the one in control and the ramifications that could ripple through your social network as a result. ‘Boss’ is much less a show about politics and much more about the incredible allure of power and the methods those with it will sometimes use to preserve it. ‘Price For Power’ gives you a taste of this virtual social media reality.”

Beginning August 20 the first episode of season two of “Boss” will be available for sampling online atwww.starz.com/boss , on Facebook at www.facebook.com/boss.starz , and on-demand and online through select multichannel video and online affiliates company and Facebook sites. Future episodes of “Boss” will be available to STARZ subscribers on STARZ ON DEMAND and STARZ ONLINE the day after the Friday premiere.