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Gearing up for an exciting New York Toy Fair, MEGA Brands Inc. announces an expansion of their Mega Bloks kids’ construction toys portfolio for 2014 with Nickelodeon’s hit animated series, SpongeBob SquarePants. Toy insiders will get a preview of the new MEGA BLOKS construction line hitting stores this fall at the American International Toy Fair inNew York City (Booth #751).
Mega Brands’ licensed partnership with Nickelodeon is expanding to offer an exciting range of SpongeBob SquarePants construction toys for fans to build their favorite characters and their very own under-the-sea universe. Starting Fall 2014, kids can find Mega Bloks SpongeBob SquarePants in the construction toy aisle.
“We are proud to extend our kids building toy portfolio with SpongeBob SquarePants,” said Vic Bertrand, Chief Innovation Officer, MEGA Brands. “With a combination of great characters, creative builds and fun features, kids will love creating their own Mega Bloks SpongeBob SquarePants stories.”
Since its launch in July 1999, SpongeBob SquarePants has become one of the most beloved animated characters in TV history, and a global pop culture phenomenon. In its 14th year, the series continues to rank as the number-one animated series with kids 2-11 on all of television, as well as one of the most ‘liked’ animated series on Facebook, with more than 100 million fans. Over the past several years, SpongeBob has averaged more than 100 million total viewers every quarter across all Nickelodeon networks.
“We are thrilled to extend our relationship with MEGA Brands to now include our beloved SpongeBob SquarePants brand,” said Manuel Torres, Senior Vice President, Global Toys and Publishing, Nickelodeon Consumer Products Group. “The development of these innovative and unique construction-based toys will reconnect kids around the world with traditional toy play, and bring the adventures of SpongeBob from the TV screen, to the play room.”
