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Marvel Entertainment announced the launch of Iron Man Central, the official Iron Man application for the iPhone and iPod touch. In anticipation of the biggest movie release of the year, IRON MAN 2, theIron Man Central app provides fans new and old with an immersive experience into the world of the Super Hero everyone’s talking about.
“The first IRON MAN film was extremely successful due to the incredibly loyal and passionate fan base. In anticipation of IRON MAN 2, we wanted to bring additional content to Iron Man fans and moviegoers, and could think of no better way than to bring it to a mobile app,” said Ira Rubenstein, Executive Vice President of Marvel’s Global Digital Media Group. “We believe this app gives users an even more complete Iron Man experience by delivering news, videos and exclusive wallpapers, as well as special character profiles. And if you want to find show times for IRON MAN 2, this app will do that for you, as well.”
Using Iron Man Central, fans have access to all things Iron Man from his origin, to current news, exclusive wallpapers, video content, direct links to Iron Man content on iTunes and more. With a stunning user interface modeled after the hologram interface inside Iron Man’s suit, fans discoveringIron Man Central will be blown away by ease of use and navigation. The app also allows fans to purchase movie tickets through the app itself, so no fan misses a single showing of IRON MAN 2. The app also arrives with two free wallpapers and additional wallpapers are $.99.
Iron Man Central seamlessly integrates with users’ e-mail, Twitter and Facebook accounts, allowing them to share exciting new Iron Man content with friends and family.
“Marvel is a forward-looking organization that is well positioned to take advantage of the amazing new possibilities available in the mobile channel,” said Ken Willner, CEO of Zumobi. “By combining Marvel’s bold and unique visuals with the iconic character of Iron Man and Zumobi’s content-rich app format, we have the opportunity to offer moviegoers and fans an extension of the film experience. We’re thrilled to expand the Zumobi Network’s entertainment channel with this highly valuable property.”
Iron Man Central is available for free on Apple’s App Store and as a part of The Zumobi Network, the leading publishing partner for top media companies. It can be downloaded HERE.
