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“The Last Exorcism” edged out crime drama “Takers” to win the box office, taking in $21.3 million and $21 million respectively. Both films crushed the rerelease of “Avatar,” which added nine minutes of footage that failed to interest moviegoers. “Avatar” took in a mere $4 million, despite being in 3D and Imax theaters, both of which yield higher ticket prices than standard theaters.
The top-12 grossing motion pictures for the weekend, per data collected as of Sunday, August 29, 2010 are as follows:
| Rank | Film Name | Distributor Name | Weekend Revenue | Cume Revenue | Locs | Loc Avg |
|---|---|---|---|---|---|---|
| 1 | Last Exorcism, The | Lionsgate | 21,300,000 | 21,300,000 | 2,874 | 7,411 |
| 2 | Takers | Sony | 21,000,000 | 21,000,000 | 2,206 | 9,519 |
| 3 | Expendables, The | Lionsgate | 9,500,000 | 82,012,246 | 3,398 | 2,795 |
| 4 | Eat Pray Love | Sony | 7,000,000 | 60,715,771 | 3,108 | 2,252 |
| 5 | Other Guys, The | Sony | 6,600,000 | 99,332,460 | 3,181 | 2,074 |
| 6 | Vampires Suck | 20th Century Fox | 5,300,000 | 27,912,476 | 3,233 | 1,639 |
| 7 | Inception | Warner Bros. | 5,105,000 | 270,748,564 | 2,070 | 2,466 |
| 8 | Nanny McPhee Returns | Universal | 4,742,610 | 17,019,680 | 2,798 | 1,695 |
| 9 | Switch, The | Miramax | 4,658,000 | 16,484,528 | 2,017 | 2,309 |
| 10 | Piranha 3D | The Weinstein Company | 4,308,000 | 18,272,011 | 2,491 | 1,729 |
| 11 | Lottery Ticket | Warner Bros. | 4,010,000 | 17,440,338 | 1,973 | 2,032 |
| 12 | Avatar | 20th Century Fox | 4,000,000 | 4,000,000 | 812 | 4,926 |
