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The idiots at Jackass took the weekend box office, due mainly to inflated ticket prices for 3D movies. The film took in $50 million, more than doubling the production cost of $19 million. “Red” starring Morgan Freeman and Helen Mirren took the second place spot, pulling in $22.5 million without the benefit of 3D.
The Top-12 grossing motion pictures for the weekend, per data collected as of Sunday, October 17, 2010 are as follows:
| Rank | Film Name | Distributor Name | Weekend Revenue | Cume Revenue | Locs | Loc Avg |
|---|---|---|---|---|---|---|
| 1 | Jackass 3D | Paramount | 50,000,000 | 50,000,000 | 3,081 | 16,228 |
| 2 | Red | Summit Entertainment | 22,500,000 | 22,500,000 | 3,255 | 6,912 |
| 3 | Social Network, The | Sony | 11,000,000 | 63,118,969 | 2,868 | 3,835 |
| 4 | Secretariat | Disney | 9,503,000 | 27,517,055 | 3,072 | 3,093 |
| 5 | Life As We Know It | Warner Bros. | 9,200,000 | 28,864,738 | 3,150 | 2,920 |
| 6 | Legend Of The Guardians:Owls Of Ga’Hoole | Warner Bros. | 4,235,000 | 46,001,540 | 2,502 | 1,692 |
| 7 | Town, The | Warner Bros. | 4,040,000 | 80,573,623 | 2,368 | 1,706 |
| 8 | My Soul To Take | Universal | 3,161,250 | 11,906,535 | 2,529 | 1,250 |
| 9 | Easy A | Sony | 2,650,000 | 52,334,025 | 2,314 | 1,145 |
| 10 | Wall Street: Money Never Sleeps | 20th Century Fox | 2,350,000 | 47,881,730 | 2,045 | 1,149 |
| 11 | It’s Kind Of A Funny Story | Focus Features | 1,264,737 | 4,046,443 | 757 | 1,670 |
| 12 | You Again | Disney | 1,227,000 | 22,770,145 | 1,588 | 772 |
