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JAKKS Pacific announced that it has been granted rights in major toy categories by Nintendo of America Inc. to manufacture, market and distribute a line of toys and related consumer products based on a robust library of iconic Nintendo characters that generations have come to love. In addition, JAKKS’ Halloween costume division, Disguise Inc., has been given rights to offer Halloween costumes and accessories based on these Nintendo properties. With this licensing agreement, fans of all ages will be able to engage with their favorite Nintendo video game characters, from Mario and Luigi, to Donkey Kong and Princess Peach, to Game Link and Zelda.
“Nintendo is a classic brand rich in content that appeals to today’s kids, parents and collectors alike and we are excited to partner together to bring their video game heritage to life in the toy aisle,” said Jack McGrath, COO, JAKKS Pacific, Inc. “We are looking forward to expanding our top-tier roster of properties through this comprehensive licensing deal, which covers a wide array of category rights for almost all Nintendo properties, and for nearly all worldwide territories.”
“We are eager to offer, a robust and comprehensive line up of products to satisfy our fan base and generations of Nintendo enthusiasts,” said Steve Singer, Nintendo of America’s Vice President, Licensing. “This partnership with JAKKS Pacific affords us tremendous opportunity to grow the presence of our iconic brands at retail.”
The licensing agreement allows JAKKS Pacific to manufacture, distribute and market toys, games, playthings, novelties, plush, key chains, and costumes worldwide (excluding Japan and Korea). JAKKS Pacific is expected to launch this new product line at retailers nationwide in Spring 2014. Disguise plans to launch Halloween costumes and accessories for the 2013 Halloween season.
