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Fifty Shades Loses Dominance

fiftyshadesUniversal’s Fifty Shades of Grey declined a massive 73 percent in its second outing in North America, while keeping the top spot as it raced past the $400 million mark globally, an enviable feat. Domestically, the $40 million film earned $23.2 million for a 10-day total of $130.1 million.

The top 12 films of the weekend, as of Sunday, February 22, are as follows:

RANKTITLEDISTRIBUTOR NAMEWEEKEND REVENUECUME REVENUE
REVENUE# OF LOCATIONS*LOC AVG
1Fifty Shades Of GreyUniversal$23,245,8003,6556,360$130,148,310
2Kingsman: The Secret Service20th Century Fox$17,525,0003,2665,365$67,105,949
3Spongebob Squarepants: Sponge Out Of WatParamount$15,500,0003,6804,211$125,171,834
4McFarland, USADisney$11,315,0002,7554,107$11,315,000
5DUFF, TheLionsgate$11,025,0002,5754,281$11,025,000
6American SniperWarner Bros.$9,650,0003,2352,982$319,607,179
7Hot Tub Time Machine 2Paramount$5,800,0002,8802,013$5,800,000
8Jupiter AscendingWarner Bros.$3,660,0002,5031,462$39,516,979
9Imitation Game, TheThe Weinstein Company$2,556,0001,4081,815$83,911,902
10PaddingtonThe Weinstein Company$2,289,0001,8371,246$67,660,766
11Still AliceSony Pictures Classics$2,166,2007652,831$7,962,989
12Wedding Ringer, TheSony$1,245,0009501,310$61,941,393

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