Dynamite Entertainment announced the creation of a new division, Dynamite Toys and Games, dedicated to the production and manufacture of action figures, novelty products, gaming cards, board games, and more.
“With our tenth anniversary coming up in 2014, the time is right to expand into new categories, develop cool collectibles based upon our many company-owned and licensed characters, and grow our business to incorporate exciting new licenses,” says Nick Barrucci, CEO and Publisher of Dynamite. “Dynamite is currently ranked as the sixth most prominent supplier of comics and graphic novels to Diamond Comic Distributors, North America’s leading distributor to the comic shop specialty market. With significant gains in the sale of ancillary product such as toys, novelties, and games into brick-and-mortar comics and specialty stores, the market is ripe for expansion, and as an established and trusted supplier to our retail partners, Dynamite will prove to be a leader in the creation and marketability of original and licensed merchandise. Our experience with manufacturing 3D products, including our successful licensed statues, inspired this expansion. We have been building toward Dynamite Toys and Games for several years, waiting for a special occasion to re-enter the 3D market, and our tenth anniversary is that moment.”
Initial planned releases include the following properties:
- The Six Million Dollar Man 40th Anniversary
- Chaos Comics, via the reintroduced Eternal Toys brand
- Red Sonja
- Army of Darkness
“Our anniversary in 2014 will see some exciting new releases, including action figures, a statue, and novelties relating to The Six Million Dollar Man, timed to celebrate the character’s 40th anniversary,” says Barrucci. Leading into 2015, Dynamite Toys and Games plans to grow organically, building upon licensing partnerships, revealing new licenses throughout the coming year, as well as developing a new line of figures based on their popular horror characterVampirella, reflecting the character’s forty-five years of publication. The toy division will also reinstate the Eternal Toys brand, associated in the 1990s with the Chaos Comics library of characters, for limited edition reissues of classic sculpts, including such action figures as Evil Ernie, Chastity, Jade, Lady Demon, Purgatori, and more.
“We have broad plans for Dynamite Toys and Games,” says Barrucci. “Our initial plans and projections for action figures, novelties, gaming cards, board games, calendars, t-shirts, plush products, and more has everyone involved very excited. Our licensing arrangements allow for manufacture and distribution through numerous channels both domestic and international. Retailers and fans worldwide can expect to see themed promotions moving forward, including such genre-based themes as Dynamite Women, science fiction, fantasy, sword and sorcery, magic, horror, and so much more. Our expansion here into new markets will pave the way for Dynamite’s explosive second decade as a top entertainment and merchandise supplier, and I couldn’t be more excited.”