CraveOnline and TNT’s Falling Skies Debut the ‘Alien Invasion Bus Experience’ at Comic-Con

Evolve Media’s CraveOnline Media presents the CraveOnline Alien Invasion Bus Experience at Comic-Con, sponsored by TNT’s Falling Skies. From July 18-19, the free Alien Invasion Bus Experience will be located at the Comic-Con Activation Zone, just outside Petco Park, from 9am to 8pm. This is CraveOnline’s second phase of an online/offline partnership with TNT, having successfully showcased the “Crave Invasion” tent at last month’s E3 conference in Los Angeles.

Upon arriving at the fully branded vehicle—complete with a life-like alien figure attached to the back of the bus—guests will be “recruited” to join the Falling Skies Human Resistance movement against invading aliens. Within the alien habitat-like interior, visitors are gifted with a free pair of headphones that can be plugged into available iPads to watch all new Falling Skies clips. Also on hand will be a temporary tattoo station, allowing ‘victims’ of the invasion to display the telltale ‘alien eye worm’ mark on their faces. Tattoo-baring guests are then encouraged to make use of the “Alien Invasion” photo booth, which produces photos that are both instantly printable and socially sharable. The images will also be gathered into a mosaic and displayed on a large television screen on the bus.

Reinforcing the post-apocalyptic tone, two character-dressed models donning Falling Skies theatrical make-up will be greeting guests throughout the day. An additional team of CraveOnline models will also be giving out free exclusive Falling Skies swag and prizes, including the season two Blu-ray set, sweatshirts, tee-shirts, and more.

Meanwhile, Falling Skies will be featured through full brand takeovers for all content coverage of Comic-Con on CraveOnline.com, along with ComingSoon.net and GameRevolution.com.

“The Alien Invasion Bus Experience fits perfectly with our with campaign to entice viewers to Falling Skies through what we like to call Alien Interruption and Resistance Recruitment,” said Tricia Melton, Senior Vice President of Entertainment Marketing and Branding for TBS, TNT and Turner Classic Movies (TCM). “This is a unique and exciting opportunity to connect with fans through real-world interactions.”

“Building off of the success of our E3 partnership with TNT’s Falling Skies, it’s evident that both companies align perfectly to deliver highly engaging experiences to our collective audience base,” said Mike Bender, Senior Vice President of CraveOnline Media. “We are enthused about bringing our partnership to Comic-Con and creating another immersive event that will provide an entertaining and fun experience that our fans will remember for a long time.”