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‘Cowboys and Aliens’ Gets Smurfed

The expected powerhouse ‘Cowboys & Aliens’ got a surprise at the box office when it finished the weekend in a dead heat with ‘The Smurfs.’ Both films earned $36,206,250 for the weekend, far below the expected earnings for ‘Cowboys & Aliens’ but higher than predicted for ‘The Smurfs.’ Aside from showing the flaws in the studios’ methods of measuring interest, it also showcased the growing irrelevance of San Diego Comic-Con. Cowboys premeried at the show to raves, but the film skewed older than that audience would have indicated.

The Top-12 grossing motion pictures for the weekend, per data collected as of Sunday, July 31, 2011 are as follows:

RankFilm NameDistributor NameWeekend RevenueCume RevenueLocsLoc Avg
1Smurfs, TheSony36,206,25036,206,2503,39510,664
2Cowboys & AliensUniversal36,206,25036,206,2503,7509,655
3Captain America: The First AvengerParamount24,905,000116,772,2683,7156,703
4Harry Potter And The Deathly Hallows IIWarner Bros.21,925,000318,459,5094,1455,289
5Crazy, Stupid, LoveWarner Bros.19,300,00019,300,0003,0206,390
6Friends With BenefitsSony9,300,00038,200,2812,9263,178
7Horrible BossesWarner Bros.7,100,00096,201,5522,5102,828
8Transformers: Dark Of The MoonParamount5,970,000337,891,4142,6042,292
9ZookeeperSony4,200,00068,730,8402,4181,736
10Cars 2Disney2,301,000182,070,5481,7631,305
11Winnie The PoohDisney1,751,00022,408,8651,6321,072
12Midnight in ParisSony Pictures Classics1,219,75846,914,7774712,589

 

 

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