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As one of Hasbro’s anchor entertainment properties, the popularity and appeal of the TRANSFORMERS franchise continues to grow on a global scale with its collective portfolio of more than 300 licensees. On the heels of last year’s box office smash, “Transformers: Revenge of the Fallen,” and in anticipation of next …

BioWare and FUNimation will create an anime feature film adapted from BioWare’s critically-acclaimed fantasy Action RPG franchise Dragon Age. Production of the Dragon Age anime movie is slated to begin in May 2010, with a home video release in 2011. Executive producing the film are Bioware’s Executive Producer Mark Darrah and Creative …

Warner Bros.  announced a landmark year ahead for DC Comics and master toy licensee Mattel, led by programs in support of summer 2011’s Green Lantern from Warner Bros. Pictures. Mattel is granted unprecedented access to the complete breadth and scope of the DC Comics vault of characters, including Green Lantern …

The Lord of the Rings Online will undertgo a major upgrade making it free-to-play for everyone. Extending its award-winning story, LOTRO delivers the ultimate adventure featuring a massive world with state-of-the-art graphics and gameplay, and a rich set of features that until now could only be found in premium subscription-based online …

In a new deal with Lucas Film, Underground Toys now have the rights to manufacture and distribute a wide range of Star Wars talking plush toys and key chains in the USA. Already onboard to retail the line are Hot Topic and Toys’R’us.   Hot Topic will feature the plush …

THQ announced the evolution of its critically acclaimed real-time strategy game, Company of Heroes, into a unique free-to-play micro-transaction online multiplayer experience scheduled for release in the North American market this fall. Developed by THQ’s Relic Entertainment studio, creators of the award-winning Company of Heroes and Dawn of War franchises, …

Cartoon Network is reviving the 1980s animated series “ThunderCats.” Combining swords and science with high-stakes battles as good and evil clash for the Stones of Power. Debuting in 1985, the ThunderCats roared onto the broadcast air waves and created feline frenzy with their band of cat-like heroes from the planet Thundera. Behind …

Two Harry Potter and the Deathly Hallows videogames are in development to coincide with the much-anticipated final adventure in the Harry Potter film series from Warner Bros. Pictures which will be told in two full-length parts. The Harry Potter and the Deathly Hallows – Part 1 videogame will be released …

Square Enix announced the digital photo collection FINAL FANTASY® XIII LARGER-THAN-LIFE GALLERY and party game Chocobo Panic available for the iPad. FINAL FANTASY XIII LARGER-THAN-LIFE GALLERY and Chocobo Panic will be available in Japan, Australia, Canada, France, Germany, Great Britain, Italy, North America, Spain and Switzerland. FINAL FANTASY XIII LARGER-THAN-LIFE …

Two new Pokémon games, Pokémon Black Version and Pokémon White Version, for the Nintendo DS family of systems will be released in North America in spring 2011. Introducing a new storyline and the next generation of Pokémon, the new releases will feature the Legendary Pokémon Reshiram (Pokémon Black Version) and Zekrom (Pokémon White Version) …