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CKE Restaurants, Inc., parent company of Carl’s Jr. and Hardee’s restaurants, announced the start of “The Key to Black Beauty” instant-win game and sweepstakes. The promotion, part of a marketing partnership announced earlier this year with Sony Pictures around the January 14, 2011 release of the 3D action movie The Green Hornet, will give one lucky action-seeker the opportunity to win a fully-loaded Black Beauty car from the film. A variety of other prizes, including Southwest Airlines Vacation packages, limited-edition The Green Hornet PSP go Systems, Sony home-theater system, Sony Electronics, movie tickets to see The Green Hornet, Carl’s Jr. and Hardee’s gift cards and food prizes will also be available.
“The Green Hornet sweepstakes at all Carl’s Jr. and Hardee’s restaurants offers a grand prize that is truly one of a kind,” said Brad Haley, executive vice president of marketing for CKE Restaurants. “The Black Beauty car is really one of the stars of the film, and now one lucky guest will be its owner. Whether you are a fan of The Green Hornet, a vintage car buff, or just want to take it out for a spin to your local Carl’s Jr. or Hardee’s, this is a unique opportunity to own a piece of Hollywood history. Of course, we will be giving the winner the option to get the Black Beauty either in its fully weaponized mode, with non-functional machine guns and rocket launchers, or in its street-legal mode with no visible weapons. Either way, it’s a sweet ride.”
Guests at Carl’s Jr. or Hardee’s restaurants can purchase a limited-edition 42-ounce The Green Hornet collectors’ cup co-sponsored by Dr Pepper. The cup includes a unique code that guests can enter when they register for the promotion at the Carl’s Jr. or Hardee’s Facebook pages (www.facebook.com/carlsjr orwww.facebook.com/hardees). The grand prize winner has the option to choose a Black Beauty complete with non-operational prop machine guns, rocket launchers and other faux-weaponry used in the movie, but that one’s not street legal – or a Black Beauty without the weaponry, which the winner can roam the open road.
The Black Beauty is based on the Chrysler Imperial Crown body style, which was produced in 1964, 1965, and 1966, souped up with a brand-new supercharged engine and top-of-the-line, stunt-ready accessories. The prop weaponry on the non-street-legal Black Beauty comes complete with hood guns and front and rear bumper rockets.
No purchase is necessary to enter, play or claim a prize in “The Key to Black Beauty” promotion. As an alternative to the in-store promotion, consumers can visit the Carl’s Jr. and Hardee’s Facebook pages and obtain a complimentary game code found in the official rules. Details and official rules surrounding the promotion can be found on the Facebook pages as well. Licensing and registration qualification for the Black Beauty will be subject to state and local law.
