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BBC Worldwide Digital Entertainment & Games and 6waves announced they are joining forces to bring a multitude of new interactive games to Facebook through the 6waves publishing platform, some of which will be based on the BBC’s biggest brands.
One of the first games to launch, Top Gear: Speed World, marks the first ever Top Gear social game and will allow fans of the world’s biggest motoring entertainment show to compete in stunt-filled races and take on exciting and extreme challenges. Afficianados of the UK Top Gear will recognize some of the most memorable vehicles and stunts from the show’s history as they customize and collect cars, build their own tracks, and challenge friends to beat their track times.
“With Facebook’s global platform and user reach, it’s a natural fit to extend BBC’s IP to social games that can enrich experiences and connections for our fans and their friends,” said Robert Nashak, EVP BBC Worldwide Digital Entertainment & Games. “6waves was an obvious partner because of the company’s track record of driving success for the developers and brands it works with.”
“BBC Worldwide has made tremendous strides in expanding its brands to consumers through interactive channels,” said Jim Ying, SVP of Platform at 6waves. “Social games are a successful way to connect consumers directly with brands they love, we couldn’t be happier to be partnered with BBC in this step in their digital strategy.”
In addition to Top Gear: Speed World, Jane Austen’s Rogues & Romance will launch under this partnership. Set to arrive in spring 2012 and developed in partnership with Legacy Interactive, Jane Austen’s Rogues & Romance will re-create the world of her novels and allow players to take part in an imaginative adventure that follows the path of Elizabeth and Mr. Darcy after they are married.
Additional game announcements under the partnership will be made throughout 2012.
