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‘Avengers’ Sinks ‘Battleship’

AvengersUniversal and Hasbro Entertainment’s big-budget Battleship barely left port in its North American launch, grossing a dismal $25.3 million. That’s well below the anticipated $35 million to $40 million that Universal and director Peter Berg were hoping for. Battleship, designed to put the studio squarely in the tentpole game, cost at least $209 million to produce, excluding the costs of marketing.

“The Avengers” continues its record-breaking run, becoming the 4th highest grossing film in history this week, remaining in the top spot at the box office.

The top 12 films for the weekend as of Sunday, May 20th are as follows:

RANKTITLEDISTRIBUTOR NAMEWEEKEND REVENUECUME REVENUE
REVENUE# OF LOCATIONS*LOC AVG
1Marvel’s The AvengersDisney$55,057,0004,24912,957$457,078,000
2BattleshipUniversal$25,350,3003,6906,870$25,350,300
3Dictator, TheParamount$17,415,0003,0085,789$24,456,081
4Dark ShadowsWarner Bros.$12,770,0003,7553,400$50,908,421
5What To Expect When You’re ExpectingLionsgate$10,500,0003,0213,475$10,500,000
6Best Exotic Marigold Hotel, TheFox Searchlight$3,250,0003549,180$8,247,441
7Hunger Games, TheLionsgate$3,000,0002,0641,453$391,631,110
8Think Like A ManSony$2,700,0001,7221,567$85,887,911
9Lucky One, TheWarner Bros.$1,765,0002,005880$56,921,175
10Pirates! Band of Misfits, TheSony$1,450,0001,840788$25,361,504
11Five-Year Engagement, TheUniversal$1,075,1251,175915$27,067,760
12ChimpanzeeDisney$702,000895784$27,043,000

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