Casting a spotlight on the pop cultural status and ever-increasing appeal of anime, Funimation today released details on its major licensing push to aggressively address consumer demand for anime-related merchandise. To support these efforts, Funimation will be exhibiting at this year’s Licensing Expo 2018 (Booth #U252) and will showcase ten of its top anime properties and the wide range of branded merchandise that fans are consistently snapping up from retailers. The ten brands, a mix of franchise titles and hit series, are “Dragon Ball Super” (for U.S./Canada), “Dragon Ball Z” (for U.S./Canada), “My Hero Academia,” “Attack on Titan,” “Tokyo Ghoul,” “Full Metal Panic!” “Cardcaptor Sakura: Clear Card,” “The Seven Deadly Sins,” “Steins;Gate” and “Black Clover.”
2017 was a banner year for anime. From the broadcast TV launch of “Dragon Ball Super” and wildly successful second season of the breakout series “My Hero Academia” to the long-awaited return of “Attack on Titan” and the theatrical release of the top grossing anime film of all time “Your Name.” there was something for every anime fan – both young and old – while the overall consumer base grew with newcomers from the mainstream audience. And this industry momentum has continued into 2018 with January’s blockbuster release of the Dragon Ball franchise video game “Dragon Ball FighterZ” which generated sales of 2 million units in its first week. The success of “Dragon Ball FighterZ” highlights the crossover appeal of anime with the gaming market and the incremental consumer demand it generates for anime related merchandise.
To date, Funimation has executed 55 agreements with new and renewing licensees across the ten anime properties in a variety of categories including collectibles, apparel, toys, games, drinkware, costumes and accessories. Funimation is seeking additional licensees for all ten brands in various different categories; specifically, bath & beauty, collectibles of all types, toys, mobile and video games, tabletop games, consumables and costumes.
Below is a summary list of the ten anime properties in alphabetical order along with a brief synopsis and genre details for each as well as key art and merchandise photos (as applicable).
- “Attack on Titan” – Humanity is forced to retreat behind the towering walls of a fortified city to escape the massive, man-eating Titans that roam the land. (Genre: Action/Adventure)
- “Black Clover” – Asta and Yuno are two orphans who want the same thing: to become the Wizard King. To reach their goal, they’ll each find their own path to greatness—with or without magic. (Genre: Action/Fantasy)
- “Cardcaptor Sakura Clear Card” – After sealing the last of the Clow Cards, Sakura Kinomoto is ready to face her newest challenge. But just when she settles into a normal routine, a strange dream changes everything. (Genre: Action/Comedy/Slice of Life)
- “Dragon Ball Super” (for U.S./Canada) – When a powerful new enemy threatens Earth, Goku must go from radish farmer to hero! But can he and his friends take on a God? (Genre: Action/Adventure)
- “Dragon Ball Z” (for U.S./Canada) – Goku – the strongest fighter on the planet – is all that stands between humanity and villains from the darkest corners of space. (Genre: Action/Adventure)
- “Full Metal Panic!” – It’s tough enough to keep your grades up without having to take off at a moment’s notice to save the world. Just ask Sousuke Sagara, undercover high school student and member of the mercenary group Mithril. (Genre: Action/Sci-Fi)
- “My Hero Academia” – In a world where eighty percent of the population has some kind of super-powered “quirk,” Izuku was unlucky enough to be born completely normal. But that won’t stop him from enrolling in a prestigious hero academy. (Genre: Action/Comedy)
- “Steins;Gate” – Fueled by their imaginations, Okabe and his friends form a secret laboratory and seek to unlock the mysteries of time travel! Blind to the ramifications of their actions, Okabe and co. aren’t prepared to deal with the side effects that go along with changing the past. (Genre: Drama/Sci-Fi)
- “The Seven Deadly Sins” – When Holy Knights arrest her family, Princess Elizabeth seeks out a group of legendary warriors known as the Seven Deadly Sins. Finding them is no easy task. (Genre: Action/Fantasy)
- “Tokyo Ghoul” – Tokyo lives in fear of creatures called Ghouls. When a young man becomes the first Ghoul-human half breed, he must learn to harness his deadly, newfound powers. (Genre: Drama/Horror)